Let’s get loud: Publishing letters to the editor & opinion pieces in local & regional news outlets
How do we hold local, state, and federal decision-makers accountable to denounce white supremacists in the community? Get in front of them! But how do we do this without setting up a meeting, finding them at a community event, or stopping them at the grocery store?
Meet them where they are, and meet like-minded community advocates where they are by writing a letter to the editor or opinion piece.
The letters and opinion sections of local and regional newspapers are one of the more widely read sections of any newspaper. But what is the difference between a letter to the editor and opinion pieces (also know as op-eds “opinion editorials”)?
Letter to the editor — A letter to the editor (LTE) is written in direct response to an article previously published in that paper.
- A LTE can effectively counter misinformation or highlight upcoming events such as a policy hearing on the relevant topic. They should be relevant and timely; newspapers aren’t going to publish a LTE that was in response to an article published 2 or more weeks ago. The ideal response window is 1–3 days.
- Length: The ideal word count is typically between 150–200 words, although each news outlet has its own requirements for length.
Op-ed / opinion piece — Op-eds are an effective way to position yourself as an expert or thought leader on a newsworthy topic.
- Op-eds are not in direct response to an article such as a LTE. Op-eds usually do not get published as quickly as an LTE, make sure your content is still relevant for an extended period to allow time to pitch to an editor.
- Length: The ideal word count is between 550–750, but each news outlet has its own requirements for length.
Quick tips to create a strong piece
- Keep it simple, and focused on local facts and issues. Hook the reads early with a compelling introductory sentence. Follow with short, clear, factual points. Don’t overwhelm your reader, stick to 2–3 key points with supporting facts.
- Do not speculate, stick to the facts. Research the topic. Share and cite your sources. Including facts from credible, trusted sources help the audience recognize you are an expert on the topic.
- Close with an ask or action. Once you’ve made your point, end with a clear call to action, for example, call your local legislator or decision-maker, show up to an important bill hearing or town meeting, etc.
The perfect formula for LTEs / op-eds
- Paragraph 1: Set the stage: why should readers care? What’s the hook? If you are writing in response to an article, reference it “titled like this.”
- Paragraphs 2–3: Present the problem: include concrete examples of what is happening to you or in your community. Share facts, cited from reputable sources.
- Paragraph 3: Share a solution: has something happened that would help with this problem? Locally, in another city / town?
- Paragraphs 4–5: Call to action: where do we need to go from here? What is one thing the reader can do to help us get there?
I don’t have time, can you help me get started?
Are you thinking, “I am ready to hold our elected officials, community leaders, and decision-makers accountable, but I need some help?” We’ve got you covered with our fast facts and calls to action resource.
Want to read a published example of an opinion piece? Check this one out!
